Brand Management

Associate Brand Manager – Tie-dye & Substrates

REPORTS TO THIS POSITION TITLE  SR. BRAND MANAGER

PURPOSE

The Associate Brand Manager for Tie-Dye & Substrates is responsible for managing and profitably growing the dye and substrate category.  This position is responsible for creating & executing the product roadmap, developing pricing strategies, ensuring new item profitability, and creating promotional displays & programs aimed at building awareness and growing assigned categories.

 

POSITION ACCOUNTABLE FOR THE FOLLOWING KEY RESULTS

  •      Work with Sr. Brand Manager to help develop and execute the strategic direction for assigned product categories.
  •      Champion all activities that support product development and brand initiatives.
  •      Identify market research needs and implement new findings.
  •      Analyze sales data to identify trends and opportunities.
  •      Partner with R&D to drive growth initiatives and product innovation.
  •      Introduce profitable, timely and successful new products.
  •      Collaborate with Creative to ensure product design, packaging and merchandising displays are delivered thoughtfully and completely.
  •      Manage brand presence across sales channels to strengthen visibility and maximize economies.
  •      Manage product financial information including customer costs, suggested retails, and pricing strategies.
  •      Assist in the preparation of customer presentations.
  •      Attend sales presentations, trade shows and other events as required.
  •      Partner with Associate Marketing Manager to develop marketing and promotional plans.
  •      Manage and drive continuous cost / performance improvements for existing product programs.
  •      Regularly monitor and communicate progress against objectives.

TALENT PROFILE

  •      Experience in consumer goods marketing and new product development.
  •      Ability to serve as the “voice of the consumer’ with a solid understanding of the crafts and/or DIY landscape.
  •      Excellent communication and presentation skills.
  •      Strong analytical skills.
  •      Strong relationship building skills, both internally and externally.
  •      Strong project management skills with the ability to drive business objectives through a cross-functional team.
  •      Experience working with sourcing, supply chain managers and overseas manufacturers

BEHAVIORS AND PERSONAL ATTRIBUTES

  •      Must be creative.
  •      Must be self-motivated and energetic.
  •      Must be responsible and accountable.
  •      Must be a team player.
  •      Must be able to accept and deliver instruction.

EDUCATION AND/OR EXPERIENCE

  •      A college degree in Business Administration is required.
  •      Consumer packaged goods related experience plus 3-5 years of Marketing experience is desirable.
  •      Knowledge of the new product development process, consumer behavior, advertising, marketing research, retail management and merchandising, promotional practices and manufacturing operations is desirable.

COMPUTER SOFTWARE AND/OR EQUIPMENT, TOOLS, MACHINES

  •      Microsoft Office (Word, Excel, PowerPoint, Outlook).
  •      Workfront Project Management Software.
  •      Portfolio Digital Assets Management System.
  •      FTP/Dropbox for file transfer.