Marketing

Cosmetic Social Media Specialist

REPORTS TO THIS POSITION TITLE  Social Media Strategist

PURPOSE

The Social Media Specialist will uphold Duncan’s Vision Framework in all actions and endeavors relating to the growth and management of our Cosmetic Social Community.  The Social Media Specialist will work alongside Brand, Sales, Creative and the Associate Marketing Manager to optimize brand messaging on social channels, bring branded visual content strategies to life and collaborate with outside influencers to create buzzworthy content that helps us market, support and sell products.

POSITION ACCOUNTABLE FOR THE FOLLOWING KEY RESULTS

  •        Assist in the development of the digital marketing strategy
  •        Lead organic and paid social media planning, execution and analytics for one to two cosmetic brands
  •        Write captions for social media content
  •        Create Instastories, Facebook Stories, boomerangs, pins and memes
  •        Partner with the brand and creative teams to create content
  •        Schedule or post organic and paid social content
  •        Engage with consumers on social media by liking and commenting
  •        Optimize paid social spend to maximize our return on investment
  •        Compile organic and paid social reports after every campaign and or month
  •        Identify, establish, and maintain relationships with social media influencers
  •        Search for user generated content and contact the individual to repurpose content
  •        Keep up to date with digital marketing trends

TALENT PROFILE

  •        Must have experience working on beauty and cosmetic products
  •        Must have a deep understanding of organic and paid social media
  •        Must be able to analyze social media data and craft recommendations for improvements
  •        Must have strong written and verbal communication skills
  •        Must be highly organized and detail oriented
  •        Must be an excellent problem solver

BEHAVIORS AND PERSONAL ATTRIBUTES

  •        Must be self-motivated and energetic
  •        Must be responsible and accountable
  •        Must be a team player
  •        Must be able to accept instruction

EDUCATION AND/OR EXPERIENCE

  •        Bachelor's Degree in Business Marketing, Management or equivalent
  •        A comprehensive understanding of social media

COMPUTER SOFTWARE AND/OR EQUIPMENT, TOOLS, MACHINES

  •        Facebook Business Manager
  •        Pinterest Ads Manager
  •        Microsoft Office (Word, Excel, PowerPoint, Outlook)
  •        Photo/Video Editing Apps (Boomerang, Over, etc.)